Monthly Archives: February 2014

Sky is the limit

The Ultra Music Festival in 2014 will be the launching pad for the Avicii themed hotel from SLS South Beach Hotels.  The location and timing are perfect, the dance music community will be in full swing attending Miami Music week. Avicii’s star status and SLS’s knack for promotion of their luxurious hotels will make an unproven match look genius.

WEBMMW13AviciiHotel001

 

The guests will be privy to exclusive programming and VIP packages that will give access to events throughout the week’s music inspired convention.  This will be the second time this promotion has been available and seems like it could become a mainstay. It is a testament to the popularity and commercial value one DJ can have.

 

While this unlikely marriage between luxury hotel and superstar status DJ is now a reality and profitable, the fact of the matter is that is has been done. So what’s next for DJ’s? If anything this proves that anything is possible and that being a DJ is a marketable trait. Naturally the next step points to a Las Vegas hotel themed with a superstar DJ, most DJ’s aren’t superstars.  On the other hand to be a DJ an individual needs a certain amount of creativity and a shameless self promoter. With the tools at hand and with the EDM/dance community flourishing this is an ideal time to find that new marketing technique. This can be the golden age for DJ’s

The Ultra Music Festival in 2014 will be the launching pad for the Avicii themed hotel from SLS South Beach Hotels.  The location and timing are perfect, the dance music community will be in full swing attending Miami Music week. Avicii’s star status and SLS’s knack for promotion of their luxurious hotels will make an unproven match look genius.

Birthplace of house music

As of today 2/18/14 according to thedjlist.com the top house Dj’s are: Avicii, David Guetta and Dimitri Vegas & Like Mike, what these DJ’s all have in common is geographic. House music is without a doubt thriving in European countries and as it would seem laying claim to what would be the best performers in the musical genre.  This is not a trend or phenomenon, this is a common theme in house music that it is dominated by European influence.  Each year the digitally inspired music gains more fame and followers, if any of these listeners were stopped and asked on the street if they knew where house music started the obvious answer would be Europe and they would be wrong.  House music had a very enigmatic beginning in the United Sates.

In 1976 disco was in full swing monopolizing dance floors all over the country.  Disco would eventually spin off into many genres, but the first was house music.  The south side of Chicago is known in many ways but famously for its rugged streets reputation, excellent high school basketball and of course windy weather but few regard it as the birthplace of house music. A few young DJ’s came up with a technique geared at keeping the crowd dancing. Silky Hurley described it as “We had a technique were we would take the bass out of the song and wait for the exciting part of the song and bam!”.  As it would seem not much has changed instead of disco music being used its electronic or fabricated beats produced by the DJ.

SILKMIXSteve “Silky” Hurley

The night club called The Wharehouse was at the time was known for its availability to all races and ways of life. The gay, straight, thug and prep groups were all represented on any given night in the Wharehouse. Since it is the beginning of the genre, it’s only fitting that the name be spawned form the original club that played the music.  The resident DJ Frankie knuckles and Larry Levan were the first to spin this type of music. Although Frankie Fingers is considered the godfather of house it is Larry Levan that is attributed with the idea of spinning house music. Levan went on to work at the paradise garage in his home town New York and spread the house music culture.

frankie_knuckles 178960_10151264236708217_1662860670_n-452x300

 Frankie Knuckles                                                                          Larry Levan

Like most new styles of music house was birthed before its time. America wasn’t ready for a genre of music that was dominated by the gay and ethnic communities. House music saw its earliest success in predominately gay clubs and spun by gay DJ’s. It was frowned upon due to the nature of the culture that was at the fore front of the movement. It’s a shame that it was not well received, the techniques used by these DJ’s were preparing the industry for an exciting change.

House music has now flourished into a musical giant. DJ’s from all over the world produce dance tracks that snowball with popularity. It’s a versatile style is music that caters to DJ’s and keep the dance floor moving. The European acceptance and promotion has undoubtedly taken the music to the level it currently is on, it is interesting to know it got its start in the South side of Chicago. It was inspired to bring all walks of life together and finally is.

So this is happening

Killa Cam has done it again, the man that made the color pink cool for guys has taken it to a new level.  The pink Range Rover in Sate Property was impressive and memorable, the only thing that would make it better would be a cape. That’s right a cape Cam’ron has teamed up with Mark Mcnairy to exhibit his line of fashionable capes. With help from his girlfriend JuJu they strut down the catwalk with a presidential hand wave, dap for Damon Dash and a batman like cape exit move, the men’s fashion cape is born.

camron3Who can be mad at him, if he can get half of NYC to wear pink then capes shouldn’t be so tough.  He’s a business man and a self promoter so each one of his capes has a dipset logo. He was able to showcase these super hero inspired accessories at a Mark Mcnairy event, just like Pusha T last year. The only difference is Cam’s product is well a cape and people are going to talk about it. He designed a product placed it perfectly and is a natural at marketing it, his business acumen definitely demands respect and as Cam put it himself #donthatethecape

I can’t say I would ever wear one or purchase one as a gift, but judging by Cam’rons track record I’m more than positive that I will a diplomat cape on someone in NYC or LA sometime very soon.

Feature Friday: DVDJ Dread

Feature Friday: DVDJ Dread

We were able to catch up with one of our resident VJ’s and ask him a few questions. He makes some of our most downloaded mixes. He has been VJ’ing from the start. He is a self professed videoholic, he is DVDj Dread!

Where are you from and where do you work?
New York. I have worked in New York City and all other parts of New York, South Carolina and Florida.

How long have you been DJing?
Funny you ask, I just recently celebrated 10 years in the business.

Congrats! When did you decide to become a VJ?
In 2007 I saw DJ 2ndnature doing it at a convention and I knew I wanted to do it.

So you started at the beginning?
Yes,  in fact I just found this picture of my first set up, and yes I used all four.

Dread set up

What piece of equipment can you not live without?
My Rane ttm557, I know there are bigger and better things out there that I can get, but If it works why fix it? I had an opportunity to meet DJ Jazzy Jeff who is one of my favourites and he used an older set up saying that this worked for him, why mess with it. If it makes sense to Jazzy Jeff it makes sense to me, besides having an ear for the music goes a long way.
dj.rane.com/products/ttm-57sl-performance-mixer

Do you have advice for aspiring VJs?
The eyes don’t lie, you have to make sure that your video is as good as your mix. Think of it like putting a new stereo in your car. When you are driving down the block people will hear your music playing and then see the car, if the car isn’t on point than nobody will care about the system.

So what do you do in your free time?
I am a movie buff, I have time off I’m watching movies with my wife. I’ll watch just about anything I love the experience.

LeBron or Durant?
Ohhh man, I want to say Durant but I gotta go with LeBron that’s my homie. LeBron came into the league as kid like Kobe and KG and just owned it.

DVDj dread

dvdjdread.com
DVDJ Dread on Facebook
DVDj Dread on vimeo
I listened to his trap mix while I wrote this: The remixx kidd