5 ways to make your DJ business more effective
1. Get an 800 number
It is cheap and easy to make your business available to everyone. It definitely gives off a professional look to the business. Some companies even have corresponding apps that make managing the number easy. Here are some companies that are priced pretty well.
http://www.tollfreeforwarding.com
2. Blogging
Blogging can be easier than you think. At this point if you are not using every social media outlet than you are behind. Post your soundcloud mixes and tag the artists on the songs. Blogging can consist of upcoming events (EDC, LIB etc..). Just put information that people will read and update during the weekdays.
http://electricdaisycarnival.com/
http://lightninginabottle.org/
3. Send cards that grade performance
Some working DJ’s use this technique now, ask your customer what they thought of your performance. If you are working weddings or events as well as the club scene this is a must. It will improve your overall skill and make it easy to ask for referrals after a good grade.
http://thethrivingsmallbusiness.com/free-customer-comment-card-template/
4. Make everything professional
Get a legitimate logo if you don’t already have one. You can have a logo designed for a good price by a professional crew. Once you have a logo, marketing yourself at events becomes a little easier. A nice clean business card can go a long way and put your face on as may promos as possible. It’s a new age and seeing your face can make some customers feel a little better. DJing is more popular now than ever and the possibility to work different types of events is real. Aggressive marketing and branding will help get your foot in the door.
http://99designs.com/logo-design
https://ww.deluxe.com/small-business/brand-identity/logo-design
5.Think outside the box
That cliché has been used again and again, but it has merit. As stated above DJing is becoming more flexible and many different types of events are hiring DJ’s to give them a soundtrack. If you haven’t heard of DJ2nd nature then takes the time and do some research. He is still regarded as one of the best DVJ’s in the business and has taken his game to a new level. He has made his craft respectable and charges premium pricing for his work. He is as prevalent in the corporate world as well as the DJ world by setting the tone for many corporate workshops and events.