Tag Archives: avicii

Sky is the limit

The Ultra Music Festival in 2014 will be the launching pad for the Avicii themed hotel from SLS South Beach Hotels.  The location and timing are perfect, the dance music community will be in full swing attending Miami Music week. Avicii’s star status and SLS’s knack for promotion of their luxurious hotels will make an unproven match look genius.

WEBMMW13AviciiHotel001

 

The guests will be privy to exclusive programming and VIP packages that will give access to events throughout the week’s music inspired convention.  This will be the second time this promotion has been available and seems like it could become a mainstay. It is a testament to the popularity and commercial value one DJ can have.

 

While this unlikely marriage between luxury hotel and superstar status DJ is now a reality and profitable, the fact of the matter is that is has been done. So what’s next for DJ’s? If anything this proves that anything is possible and that being a DJ is a marketable trait. Naturally the next step points to a Las Vegas hotel themed with a superstar DJ, most DJ’s aren’t superstars.  On the other hand to be a DJ an individual needs a certain amount of creativity and a shameless self promoter. With the tools at hand and with the EDM/dance community flourishing this is an ideal time to find that new marketing technique. This can be the golden age for DJ’s

The Ultra Music Festival in 2014 will be the launching pad for the Avicii themed hotel from SLS South Beach Hotels.  The location and timing are perfect, the dance music community will be in full swing attending Miami Music week. Avicii’s star status and SLS’s knack for promotion of their luxurious hotels will make an unproven match look genius.

Birthplace of house music

As of today 2/18/14 according to thedjlist.com the top house Dj’s are: Avicii, David Guetta and Dimitri Vegas & Like Mike, what these DJ’s all have in common is geographic. House music is without a doubt thriving in European countries and as it would seem laying claim to what would be the best performers in the musical genre.  This is not a trend or phenomenon, this is a common theme in house music that it is dominated by European influence.  Each year the digitally inspired music gains more fame and followers, if any of these listeners were stopped and asked on the street if they knew where house music started the obvious answer would be Europe and they would be wrong.  House music had a very enigmatic beginning in the United Sates.

In 1976 disco was in full swing monopolizing dance floors all over the country.  Disco would eventually spin off into many genres, but the first was house music.  The south side of Chicago is known in many ways but famously for its rugged streets reputation, excellent high school basketball and of course windy weather but few regard it as the birthplace of house music. A few young DJ’s came up with a technique geared at keeping the crowd dancing. Silky Hurley described it as “We had a technique were we would take the bass out of the song and wait for the exciting part of the song and bam!”.  As it would seem not much has changed instead of disco music being used its electronic or fabricated beats produced by the DJ.

SILKMIXSteve “Silky” Hurley

The night club called The Wharehouse was at the time was known for its availability to all races and ways of life. The gay, straight, thug and prep groups were all represented on any given night in the Wharehouse. Since it is the beginning of the genre, it’s only fitting that the name be spawned form the original club that played the music.  The resident DJ Frankie knuckles and Larry Levan were the first to spin this type of music. Although Frankie Fingers is considered the godfather of house it is Larry Levan that is attributed with the idea of spinning house music. Levan went on to work at the paradise garage in his home town New York and spread the house music culture.

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 Frankie Knuckles                                                                          Larry Levan

Like most new styles of music house was birthed before its time. America wasn’t ready for a genre of music that was dominated by the gay and ethnic communities. House music saw its earliest success in predominately gay clubs and spun by gay DJ’s. It was frowned upon due to the nature of the culture that was at the fore front of the movement. It’s a shame that it was not well received, the techniques used by these DJ’s were preparing the industry for an exciting change.

House music has now flourished into a musical giant. DJ’s from all over the world produce dance tracks that snowball with popularity. It’s a versatile style is music that caters to DJ’s and keep the dance floor moving. The European acceptance and promotion has undoubtedly taken the music to the level it currently is on, it is interesting to know it got its start in the South side of Chicago. It was inspired to bring all walks of life together and finally is.